Axe Sports Technology

Building a cohesive brand and seamless user experience for sports management software.

AXE Sports Technology provides software solutions for sports management, aiming to be the go-to solution for those seeking a user-friendly product that meets all their needs. We partnered with AXE to create a brand identity, website, and UX/UI design for their products.

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Challenge

Our main challenges were:

  • Creating a logo and brand identity for AXE Sports Technology and its family brands.
  • Designing and implementing a website for the AXE brand.
  • Designing an iOS/Android mobile app for Hockey Night In Boston (HNIB).
  • Designing and developing a desktop dashboard UI for HNIB standings, teams, and schedules.

The solution

To address these challenges, our team:

  • Defined the visual brand identity for AXE Sports Technology and its family brands through extensive research and collaboration.
  • Developed a UX/UI strategy for the HNIB mobile app, followed by the creation of an eye-catching user interface.
  • Built a desktop dashboard to display all hockey data for HNIB tournaments.

Implementation

The AXE Sports Technology project resulted in:

  • A cohesive brand identity applied across all products and platforms.
  • A well-designed website that showcases the AXE brand and its offerings.
  • A user-friendly mobile app for HNIB, featuring over 60 screens with different states.
  • A comprehensive desktop dashboard UI for HNIB standings, teams, and schedules.

Results

Our collaboration with AXE Sports Technology led to:

  • A streamlined and visually appealing brand identity.
  • A website that effectively represents the AXE brand and its offerings.
  • A mobile app that received positive feedback from customers.
  • A desktop dashboard that provides valuable insights for sports management professionals.

The successful implementation of these solutions satisfied the AXE team, proving once again that Wawandco transforms ideas into real solutions.

Conclusion

We successfully collaborated with AXE Sports Technology to create a brand identity, website, and UX/UI design for their sports management software. Our team’s dedication and expertise led to the development of effective solutions that met the client’s needs. If you’re interested in improving your software or learning more about our services, please feel free to reach out to us. Let’s make it happen!

Company

AXE Sports Technology

Industry

Sports Management

Tools Used

SquareSpace, Sketch, InVision

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