Radical Product Thinking

Streamlining content presentation and navigation for a seamless user experience.

Radical Product Thinking is a methodology that helps organizations build world-changing products by providing direction for faster innovation through iteration. We collaborated with Radical Product Thinking to create a cleaner outlook for their website, improve user navigation, and enhance the overall online experience.

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While working with the Radical Product Thinking team, we identified the need for a new approach to better showcase the methodology and improve the user experience. Our main challenges were:

  • Organizing the content to be clear and intuitive for users.
  • Enhancing website navigation to improve the online experience.

The solution

To address these challenges, our team:

  • Created mid-fidelity prototypes to analyze and select the best way to organize content and develop a structure that makes the website more appealing and easier to navigate.
  • Used the prototyping process to define the most suitable layout and styling for the product display.

Implementation The updated Radical Product Thinking website features:

  • A clear and pleasing content presentation that showcases the methodology effectively.
  • Improved navigation that allows users to find the information they need quickly and easily.


Our solution achieved the following objectives:

  • Showcasing the product in a clear and visually appealing manner.
  • Enabling users to locate the information they need in a fast and simple way.

The new website encourages users to explore the various content offerings, such as the Toolkit, workshops, and talks, helping organizations in their quest to create vision-driven products.


By collaborating with Radical Product Thinking, we successfully enhanced their website design, making it more visually appealing and easier to navigate. Users can now effortlessly access the information they need, contributing to a better online experience. If you’re interested in improving your website design or learning more about our design services, please feel free to reach out to us. Let’s make it happen!


Radical Product

Technologies Used

UI/UX Design

Tools Used


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