How we do it.

Our Process

We base our product design and development on a repeatable process that has proven to work among multiple projects and partnerships we've been involved in the past.

This process is based in a few industry standards, but since there is no silver bullet we've come with our own flavour that mixes the best of them.

Our Process

We follow an iterative process where we focus on delivering value as soon as possible to gather stakeholders and users feedback that lead your solution to the best version of the product for them.

our-process image
kickoff image


Before starting we make sure we have a clear understanding of the goals of the project, sprint or iteration.

At this stage...
We do
  • Team Introduction meeting
  • Team Kickoff meeting
We Build
  • Team setup and assignation
  • Project / Sprint Card
  • Shared understanding of deliverables

The Loop

This is the repetitive part of our process, which is based in the Agile Manifesto and SCRUM.

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The Research phase allows us to understand the market associated with the solution we're about to build as well as to understand any constraints we should consider.

At this stage...
We do
  • Competitive analysis
  • Technical review
  • Persona Identification
  • User Research / Focus Groups
  • Licensing and technologies research
We Build
  • Competitive findings
  • Design Constraints
  • Technical constraints
  • Low-Fi prototypes
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There are two main areas we would design on this step, here we take technical and design constraints identified in our research phase and start designing the following base elements of your solution.

At this stage...
We do
  • IA and UX guidelines definition
  • Architectural design of the solution
  • UI Design
  • Interaction Design
We Build
  • Design style-guides
  • Screens Design
  • Hi-Fi prototypes
  • Design Assets for development
  • Mobile and responsive design
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Once we've passed general iteration design. Our development team starts working on the sprint stories.

At this stage...
We do
  • Mobile Development
  • Web development
  • Code Reviews
  • Test driven development (TDD)
  • Continuous Integration & Delivery
We Build
  • Mobile applications
  • Web applications
  • Working Prototypes
  • API's
measure image

Measure & React

Once we've iterated thought development is time to listen to the apps performance to determine which is the next step we will take to achieve business goals.

At this stage...
We do
  • A/B Testing
  • Application Performance Metrics
  • KPI in-code implementation
We Build
  • Third party tool analytics integration
  • In-app custom analytics implementation

At the end of this stage we go back at the begining of The Loop and continue building your software solution